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Founder & Principal
As a business leader I specialize in design strategy, human-centered innovation, and integrated product and service development. I provide consulting, facilitation, and design services to help senior managers and teams build competitive capabilities and develop ‘informed’ solutions.
My mission is to help business leaders and brand teams be more human-centered. I’ve been practicing this since 1994 and have helped hundreds of organizations discover, design and develop a wide range of innovative solutions.
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Daniel Pérez
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